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LOS HERMANITOS, Conscious Men’s Community
When Jake, Diederik, and Daniel set out to create a sacred men’s community, they knew they needed a brand that would truly reflect their mission. We stepped in to help them shape, build, and launch Los Hermanitos, turning their vision into a powerful reality.
“Meraki has a gift for capturing the essence of a brand’s identy and expressing it through both copy and visuals in a way that inspires us to live up to the excellence of our mission.”
HOW WE DID IT
VISIONING
Our process started by exploring what it means to be a man in today’s world, landing on a powerful headline: “Man the F*ck Up”. Turning it from a limiting phrase into a powerful call to courage, honesty, and integrity, we helped Los Hermanitos create a brand that inspires men to connect with their true selves and embrace their journey with purpose and heart.
CONTENT
To build a strong brand presence within a limited budget, we used stock footage creatively to craft compelling visual stories that would resonate with their audience. We also developed templates for podcast production and social media reels, setting the foundation for future growth and ensuring that the team could continue sharing impactful content.
DESIGN
We crafted a digital experience that captured the essence of Los Hermanitos with a dynamic design and powerful copy. The website guides visitors to explore offerings, join the community, and engage deeply with the content, all while fostering a sense of connection and growth.
WORKFLOW
We provided essential templates to help manage finances, operations, and track growth, ensuring clarity from the start. We also assisted in planning their first retreat in Costa Rica, streamlining everything from logistics to scheduling.
LOGO DESIGN
We chose the pyramid shape as a way of representing the triad of its 3 co-founders. Three men, leaning on and supporting each other, with a community of brotherhood as its grounding force.
